Pierre Hermé arrives in London
Thursday 28th January
Exciting news! The World famous patissier and chocolatier Pierre Hermé is to open up in London. It’s wonderful for London’s chocolate lovers and foodies as Hermé is extremely highly regarded, probably most known for his wonderful macarons. A collection of his macarons and chocolates will be available in Selfridges from 5th February with plans to open a boutique later on this year. We’ve heard a few rumours about where the shop is going to be with SW1 being the most persistent. Pierre Hermé will be a wonderful addition to the London chocolate scene and it’s a testament to our growing sophisticated tastes that one of France’s finest chocolatiers has chosen to open here. Hermé says of the step across the channel – “It has always been a dream of mine to open in London, many of our devotees in Paris are from the UK. I am looking forward to finally work in such an exciting city for cuisine and gastronomy. The energy of London is recognized throughout the world, I am simply delighted to be here at last.”
It certainly sounds as though Hermé has the right strategy in launching into the UK. We were very sorry to hear that Mary Chocolatier had recently closed their outlet but have to question whether opening a kiosk in Westfield was the right move for a respected chocolate company.
We’re very much looking forward to Hermé being in London and Selfridges is becoming a must visit chocolate destination with Artisan du Chocolat’s boutique and Melt having a good presence there.
